Your Content Engine quick-start guide

How the loop works

1. Record a voice memo whenever an idea hits. Two or three minutes is plenty, and rambling is fine (rambling is actually good).
2. Within about 15 minutes, a draft written in your voice lands in your Buffer drafts. Nothing posts without you. Every draft waits for your approval.
3. Every Monday morning, a couple of extra drafts show up from your idea bank, so your feed stays active even in weeks you don't record.

One-time setup: your posting schedule

About 5 minutes. You only do this once.

Open your channel settings

1. Choose Posting Schedule.
2. Turn off the days you don't want to post (each day has its own on/off switch). Keeping 2 or 3 days is a great start.
3. On each day you keep, delete the extra posting time so there's just one time left. One post per active day is the goal.

Your weekly routine: review and approve drafts

About 5 minutes a week.

Open your drafts

1. Click the pencil icon on any draft to edit it. Tweak as much or as little as you want.
2. When a draft is ready, click Add to Queue. Buffer drops it into the next open slot in your schedule and posts it for you. You're done.

Buffer's own guide to drafts covers the same steps with screenshots.

Record often, and talk long

Every memo you send does two jobs. The main idea becomes your next draft, and everything else in the recording (the side stories, the tangents, the opinions) gets saved to your idea bank for future weeks. Long, rambling recordings are the best kind, for two reasons.

1. The more you talk, the better the AI learns your voice: your phrasing, your rhythm, the way you tell a story. Drafts start sounding more like you and need less editing.
2. More talk means more ideas banked, which means a longer draft queue with more options waiting for you. Record a little and you get a trickle. Record a lot and you always have posts ready to go.

You don't need to be precise or polished. Just hit record and share what's on your mind.

The 90-minute window: how to multiply a post's reach

LinkedIn decides how far a post travels based on what happens in the first 60 to 90 minutes after it goes live. Early replies and comments tell LinkedIn the post matters, and LinkedIn responds by showing it to more people.

So when a post goes out (you'll know the times, since you set the schedule), spend 10 to 15 minutes on LinkedIn:

1. Reply to every comment on your post.
2. Leave a few real comments on other people's posts while you're there.

This one habit is the cheapest way to raise your impressions and engagement, and it compounds, because people who get a reply from you come back and comment again.